Cross-Selling, Whom to Target?

Business Understanding

Cross-selling is frequently used marketing strategy many companies practice these days. The main goal of cross-selling is to increase revenue from the existing customers by selling different product-lines. Especially, finance companies, which offers a number of different services, actively implement cross-selling strategy. JP Morgan Chase bank case would be a great example. It not only provides bank service but also promote credit card and insurance services to its existing customers. Cross-selling could be a cost efficient business tool because…